FOXTAIL BOOKS & LIBRARY SERVICES
Project: Brand Identity, business card, website
Role: Research, Design, Art Direction
Foxtail Books is a unique, comprehensive service, offering custom library design, curation, installation, cataloging, and appraisal. I worked with the client who was very intentional about the attributes the business needed reference in order to speak to a certain demographic and design sense. Together we developed a conceptual and aesthetic vision through the playing with form.
The monogram I created aimed to communicate that very specific vision which references, history, and luxury while maintaining a forward thinking approachable contemporary design sense. The custom piece of typography uses the synthesis of a blackletter typeface to reference the history of printed type (books!) with the quintessentially modern font, Didot, which shares the formal quality of high contrast thick and thin strokes. The ultimate simplicity and rhythm of this unexpected form aims to match the spirit of this forward thinking business service.