HAMMOCRAFT
Project: Identity
Role: Research & Design
Hammocraft is modular relaxation system designed to push the boundaries of where one can enjoy a hammock. It is an adaptable craft designed to fit river rafts, paddle boards or to set up on terra firma to enhance a camping scene.
I chose an "H" monogram to keep the playful lingual quality of the word "Hammocraft" on the tip of your tongue. The monogram doubles as a gesture of the craft itself in its use of modular sections, negative space openings and curving forms.