St. John’s Health
Project: Rebrand
Role: Research, Strategy, Design
St. John’s Health is the largest medical center in northwest Wyoming established in 1916. As they grew, their brand identity and previous name, St John’s Medical Center, failed to honor the innovation, technology and philosophy that currently defines their care. Leading the rebranding effort, I built an identity system focused on proactively promoting health out in the community instead of solely treating sickness in the hospital.
Bringing together research, brand strategy, writers, animators, photographers and film makers, my team created a brand designed to empower the largest employee team in Teton County to feel proud to act as enthusiastic ambassadors of health in their community.
We have just begun rolling out everything from external signage, to social media initiates so I will have plenty to share in the near future. Check back soon to see more of their new brand in action!
