PROCESS
Mindmapping
This system facilitates a generative process which allows ideas to build upon themselves, illuminates connections and reveals themes in an organic way. I use this process in almost every type of project and step along the way including naming, brand strategy and ideation for logo development. It enables me to quickly tap into an intuitive flow that eliminates judgment on ideas and allows me to get a big picture scope on the project I am tackling.
Mindmapping for Brand Identity Development
Upon starting a project, I distill my research into concepts, quotes, and lists of signifiers that become siloed into themes. For instance I use this process for building a vision around a companies intended business attributes or more tangibly, for specific connotative or denotative threads to follow for logo development sketches.
Sketching
After using the mindmapping technique to help clarify business attributes and refine a concept I begin process of sketching on paper. The physicality of this act allows me to create lots of ideas quickly. I select the thumbnail sketches that fit the conceptual direction and then make vector representations. An extensive refinement process continues by holding up the visuals to the test of the established concept.
